How Spirit Airlines’ Low-Cost Branding Contributed to Its Crash

In 2011, visitors to Las Vegas were treated to a colorful bit of marketing: a panel truck converted into a plexiglass fishbowl with female pole dancers gyrating inside. Lettered across the flank appeared the promise: “For $9, I’ll let you see my Vegas.” This roving cab of concupiscence wasn’t an ad for a strip club

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Published by adweek.com