How is AI reshaping martech replacements? Share your insights

TL;DR: Take the 2025 MarTech Replacement Survey. The 2024 MarTech Replacement Survey gave us insights into how marketers evaluate and replace their technology tools. A clear majority of the 2024 respondents reported replacing a martech solution in the past year — most often with a commercial application. Cost emerged as the top consideration in 2024

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Published by martech.org