How FX Created an Immersive Marketing Campaign for Alien: Earth

Earth to Alien fans, there’s another entry in the franchise, and FX wants to make it the most immersive experience possible. Today, FX and Hulu debuted the Alien prequel series, Alien: Earth, which takes place two years before the original 1979 film. Leading up to its premiere, FX created an expansive and immersive marketing campaign

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Published by adweek.com