How E.l.f. Beauty is using AI to alleviate the workload of its workforce

As every brand and retailer grapples with the implications of artificial intelligence, they’re having to ask themselves tough questions about where they will and won’t use AI, and what their guiding principles are as they experiment with seemingly endless use cases. E.l.f. Beauty’s guiding principle is simple, according to its chief digital officer, Ekta Chopra.

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Published by digiday.com