Hightouch streamlines the ad ecosystem with data partnerships

Hightouch announced today direct data onboarding integrations with The Trade Desk and Yahoo DSP. The integrations will allow media networks to list and monetize audiences in self-service ad marketplaces without paying secondary marketplace fees. Hightouch said this will roughly halve total marketplace fees compared to traditional onboarding options. Those traditional onboarding solutions require media networks

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Published by martech.org