Heading Into the Holiday Season, Apple and Samsung Are Winning the Wearables Market by a Longshot

November 29, 2025

Heading Into the Holiday Season, Apple and Samsung Are Winning the Wearables Market by a Longshot

Heading into the biggest shopping season of the year, expect wearable tech to be a top gift item. It’s quickly becoming a glutted field. Just this year, Meta launched AI glasses with Ray-Ban, Whoop rolled out two new wearable devices, and Oura introduced a ceramic smart ring. These companies face a steep upward climb as

Read the full article

Published by adweek.com