The Alpha Is Not LLM Monitoring

October 20, 2025

Google’s AI Mode SEO Impact

Last week, I shared the largest usability study of AI Mode, and it revealed how users interact with the new search surface: They focus on the AI Mode text first 88% of the time, ignore link icons, and rarely click out. This week, for Part 2, I’m covering what’s measurable, what’s guesswork, and what’s possibly

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Published by searchenginejournal.com