Google Warns Against Relying On SEO Audit Tool Scores

Google warned against relying on tool-generated scores for technical SEO audits. Search Relations team member Martin Splitt outlined a three-step framework in a Search Central Lightning Talk that emphasizes site-specific context over standardized metrics. The Three-Step Framework Splitt outlined the core objective in the video: “A technical audit, in my opinion, should make sure no

Read the full article

Published by searchenginejournal.com