Google Search Sends 23% Of Queries To The Open Web

For every 1,000 U.S. Google searches, 232 clicks reach what SparkToro calls the open web, according to new data drawn from Similarweb’s clickstream panel. The report, published by SparkToro co-founder Rand Fishkin, found 68% of U.S. searches ended without any click from January through April. Its 2024 report, based on Datos data, separately reported 360

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Published by searchenginejournal.com