Google Says A New Wave Of AI Users Is Transforming Search

May 5, 2026

Google Says A New Wave Of AI Users Is Transforming Search

Google’s Martin Splitt and Nikola Todorovic discussed the impact of AI on search, revealing that there’s a new wave of people that are doing things with Google search that is markedly different than in the past and that this is an upward trend. Martin Splitt noted that AI in search is not new and that

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Published by searchenginejournal.com