Google exec says AI search optimization is ‘the same’ as SEO

December 16, 2025

Google exec says AI search optimization is ‘the same’ as SEO

Google’s Nick Fox, the SVP of Knowledge and Information at Google, said in a recent podcast that doing optimization for AI search is “the same” as doing optimization and SEO for traditional search. He added, you want to build great sites, with great content, for your users. More details. This came up in the AI Inside

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Published by martech.org