Google Clarifies Smart Bidding Update After Advertiser Concerns

Google is clarifying its Smart Bidding update after advertisers questioned how budget-limited campaigns will behave beginning August 17. The original announcement around Smart Bidding changes was June 22. The update essentially changes how Target CPA and Target ROAS campaigns behave when they’re limited by budget. Today, many budget-limited campaigns outperform their bidding targets. Smart Bidding

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Published by searchenginejournal.com