Google AI Overviews Study Finds Lost Clicks Weren’t Lower Quality

The extra outbound clicks that websites get when Google’s AI Overviews are removed seem to be of similar quality to the clicks with the AIOs still included. This finding comes from an updated, randomized field experiment, which showed a 39.8% decrease in organic clicks when the summaries are shown. Researchers Saharsh Agarwal and Ananya Sen

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Published by searchenginejournal.com