Future of Marketing Briefing: The tells and flops that will define Omnicom-IPG mega holdco

Let’s dispense with the preambles. The discourse machine has already burned through its takes on Omnicom finally sealing its long-planned purchase of IPG. A year of speculation has a way of numbing the senses, and no one needs another breathless prediction about what it all means. What’s worth your attention now is narrower and more

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Published by digiday.com