FTC Locks In Omnicom–IPG Deal With Stricter Ad Rules

The FTC has approved a revised final consent order tied to Omnicom’s $13.5 billion acquisition of Interpublic Group (IPG), explicitly preventing the company from denying ad dollars to publishers based on political or ideological viewpoints—unless a client expressly directs it. In June, the FTC conditionally cleared the deal with a proposed consent decree barring politically

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Published by adweek.com