For Parker Thatch, video is more than just a social media strategy

Livestreaming is more than just a social media strategy for the husband-and-wife team behind the eight-figure luxury handbag and accessories brand Parker Thatch. It’s also a weekly Friday ritual, where they set up a camera and tripod in their Orinda, California strip-mall storefront and log online. The QVC-style streams reach an audience of 179,000 Instagram

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Published by digiday.com