Evergreen Content Is Over – The Individual Is The Only Strategy Left

July 13, 2026

Evergreen Content Is Over – The Individual Is The Only Strategy Left

Everywhere I look, the most interesting work in publishing and search is not coming from the big publisher titles. It is coming from individuals. Do individuals now hold all the power, and is the future of content to be found on Substack? When I spoke with Harry Clarkson-Bennett recently about publishers surviving AI, I put

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Published by searchenginejournal.com