Elon Musk bets on AI (and Grok) to win back advertisers

August 7, 2025

Elon Musk bets on AI (and Grok) to win back advertisers

He made that clear on Wednesday (August 6) when he hosted a live Spaces alongside senior engineering, product and brand safety staff, who all tried to sketch out the platform’s future. At the center of it all is Grok, the in-house AI assistant Musk sees as key to X’s next act — and appeal to

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Published by digiday.com

Elon Musk bets on AI (and Grok) to win back advertisers | The Gradient