Elizabeth Goodspeed on what happens when design becomes prefab

The idea of a brand marketplace may feel novel, even radical, but it consolidates practices already happening informally in the industry. In 2006, long before BLT was a twinkle in Lyon & Lyon’s eyes, British ad agency Bartle Bogle Hegarty launched Zag, a brand-invention arm that developed concepts to license or sell for revenue shares.

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Published by itsnicethat.com