ChatGPT’s Instant Checkout signals the start of AI-led commerce

Ironically, commerce and marketing experts are less interested in what Instant Checkout means for OpenAI’s ad roadmap, and more interested in what it signals about agentic commerce, product discovery and zero-click search, six marketers told Digiday. Consider it a sign of the times: product discovery is moving from traditional search engines and marketplaces and toward

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Published by digiday.com