ChatGPT, AI tools gain traction as Google Search slips

Google’s role in everyday information seeking is shrinking, while AI tools – particularly ChatGPT – are quickly gaining ground. That’s according to a new Higher Visibility survey of 1,500 U.S. users. By the numbers. Google’s share of general information searches fell from 73% in February to 66.9% in August. Other survey findings: ChatGPT use nearly tripled,

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Published by martech.org