Cannes Briefing: The AI search crisis everyone’s talking about at Cannes is actually about brand coherence

For two decades, Cannes Lions has been the advertising industry’s high church of the campaign — the ad, the stunt and the killer creative idea. This year, the conversations actually happening in the villas and the beach cabanas aren’t about creative execution at all. They’re about something closer to brand infrastructure: how brands get discovered,

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Published by digiday.com