BlueConic acquires Blueshift as CDPs move from data to action

Customer data platform BlueConic announced today it was acquiring Blueshift, an AI-powered cross-channel marketing platform. The next wave of CDPs is looking more agentic than previous generations, which were focused on collecting and unifying customer data. Agentic CDPs, as they’re starting to be called, will add AI agents to make decisions based on that data, creating

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Published by martech.org