BBH’s rebrand, typeface and “zag” glyphs convey its ethos through design

Design director Adam Buckland says that Studio Drama was a massive part of bringing to life the entire project. By sharing references, thoughts, rough sketches and half-baked ideas, BBH and Studio Drama agreed to never play it safe. When something goes well, Adam calls it “zagging”. Chris Nott, co-founder and type director at Studio Drama

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