Ba’ndo’s identity for Japanese matcha brand Nippon turns to tradition, not trends

When shaping Nippon’s visual tone, the agency aimed to preserve the simplicity, calmness and depth of meaning inherent in matcha making, building a brand that felt loyal to its roots yet unmistakably modern – “an identity that carries the ritual of the past into the rhythm of today”, Emrah summarises. To reinforce this balance the

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