B2B marketers on shifting lead gen from ‘conversion to influence’

Source: Shutterstock It might be a hazy memory, if a memory at all, but not too long ago B2B lead generation was defined by cold calling, fax machines and trade shows. The arrival of the internet in the 90s was a revolution, giving rise to email marketing, CRM and SEO, paving the way for the

Read the full article

Published by marketingweek.com