B2B fintech Yaspa on using its ‘homegrown rebrand’ to break America

October 16, 2025

B2B fintech Yaspa on using its ‘homegrown rebrand’ to break America

After growing from 15 to 70 employees over the past 18 months and receiving a $12m (£9m) investment, B2B fintech Yaspa’s next move is breaking into the US. The B2B open banking payments provider, which works primarily within the iGaming (online gambling) sector, is launching into the US with a refreshed brand and visual identity.

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Published by marketingweek.com

B2B fintech Yaspa on using its ‘homegrown rebrand’ to break America | The Gradient