Google’s AI Max has pushed up search budgets – and costs

May 3, 2026

an AI answer engine for publishers

More publishers are turning to AI-powered search and chatbot tools to make their sites stickier to users and offset the impact of zero-click search. HuffPost UK, Reach and USA Today Co., are among the latest to add a new AI answer engine toolbar from Taboola, to answer users’ questions with a few AI-generated paragraphs and

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Published by digiday.com