Airbnb claims AI search drives higher conversion than Google

Airbnb expects the rise of AI chatbots to benefit the brand, with CEO Brian Chesky telling investors that traffic referred from chatbot platforms “converts at a higher rate” than traffic from Google. Speaking on its Q4 earnings call overnight (12 February), Chesky said large language models (LLMs) are likely to mirror traditional search in their

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Published by marketingweek.com