AI Startup Friend Bets On Foes With $1M NYC Subway Campaign

The founder of Friend is betting on making enemies. Avi Schiffmann, CEO of the AI companion startup, poured more than $1 million dollars into a New York City subway takeover—plastering stations and cars across all five boroughs with stark white posters that practically beg to be defaced. “This is the world’s first major AI campaign.

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Published by adweek.com