AI isn’t just changing search — it’s rewriting the ad stack

A fundamental shift is underway in how consumers discover products and make purchasing decisions. Generative AI platforms, such as OpenAI’s ChatGPT, Anthropic’s Claude and Perplexity, among others, are becoming the new front door to the internet. Users are increasingly turning to conversational interfaces that synthesize information, personalize results and guide purchase decisions in real time.

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Published by digiday.com