Agentic Commerce Is the Hottest Buzzword That Nobody’s Figured Out

It was hard to avoid the chatter about agentic commerce at this year’s Shoptalk. From panels to private side discussions, it was everywhere, our retail editor Kathryn Lundstrom reported. The only problem: No one—platforms, retailers, third-party tech companies, or marketers—have figured it out. Agentic commerce is such a nascent concept that it’s uncertain how consumers

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Published by adweek.com