5 questions marketers have about Sora and the synthetic social era

AI video tools like OpenAI’s Sora are edging into mainstream culture while marketers watch — some intrigued, others concerned. The promise of near-instant, realistic video may sound like a dream for cash-strapped, content hungry brands. However, marketers are increasingly nervous about risks such as copyright liability, brand safety and ethics, wanting answers before committing to

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Published by digiday.com