14 Things I Learned at SXSW

March 19, 2026

14 Things I Learned at SXSW

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. This past week, I flew to Austin to attend South by Southwest, the annual festival now owned by PMC that combines networking and thought leadership

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