Emotions in Video Storytelling
This online three-hour course will teach you how to craft irresistible brand video stories that spark emotional connections, prompting audiences to watch, remember, and take action.
Emotion matters. Without emotion, stories are, well, not stories. They’re a series of events, lost, without meaning. Emotions anchor us and stop us from running adrift; they connect us to our fellow beings. Emotion can be a powerful creative tool.
Science proves – we think second and feel first. Doesn’t matter how many pro and con lists you write, the majority of human decisions are made around how you “feel”. And in an ever fragmented digital universe, humans constantly battle for attention. As creatives, we need to learn how to harness this invisible force, build empathy with our audience and elicit emotion to leave a lasting impression.
